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Jason Ferguson



BROOKLYN-BASED CREATIVE DIRECTOR WHO ENJOYS TELLING STORIES, LEADING TEAMS & INSPIRING CULTURE WITH BOLD IDEAS.



That New Phone FeelingSamsungMusic Video, Social
Helping Samsung Mobile reach a younger audience with a music video produced by PC Music's Sophie – using over 200 looping GIFs – and getting the internet guessing: is this a music video or an ad?

Agency: Big Spaceship
Creative Team: Jason Ferguson, Breanne Thomas, Johan Anderson, Jackie Mucilli Malamud
Song: “When I Rule the World” by LIZ
Music Producer: SOPHIE / PC Music

Select Press:
“LIZ premiered a new song in a Samsung commercial...you will submit to its pleasures” The Fader

“It’s the most unabashedly jingle-worthy and materialistic shit you’ve ever heard. And it’s fucking great because of it.” Stereogum

“An online ad for the new Samsung Galaxy phone, which should provoke more debate about what exactly the PC Music lot are playing at – are they pranksters? hipsters corporate shills? You decide.” Fact Magazine
©MMXXIV I See What You Did There LtdJason Ferguson, Creative Director