entertainment, marketing, and advertising industries.
Ferguson and his work have been covered by almost every major news outlet and won nearly every major industry award, including the Gold Cannes Lion, Grand Clio, and many annual “best of” lists. He has spoken on creativity, storytelling, and marketing at conferences and at companies such as Instagram and Starcom Worldwide.
In the industry, Ferguson is mostly know for “ads people give a shit about”: branded content, original IP, and earned-first work that goes beyond the traditional media buy or the typical industry press coverage.
In addition to his marketing work, Ferguson has produced critically acclaimed plays, award-winning experimental films, and widely shared personal essays.
Ferguson is a graduate of New York University where he studied creative writing and interdisciplinary humanities. He serves on the board of experimental downtown theatre company Clubbed Thumb, and splits his time between Brooklyn and the Catskills.