Jason Ferguson
Ferguson and his work have been covered by almost every major news outlet and won nearly every major industry award, including the Gold Cannes Lion, Grand Clio, and many annual “best of” lists. He has spoken on creativity, storytelling, and marketing at conferences and at companies such as Instagram and Starcom Worldwide.
In the industry, Ferguson is mostly known for “ads people give a shit about”: branded content, original IP, and earned-first work that goes beyond the traditional media buy or the typical industry press coverage.
In addition to his marketing work, Ferguson has produced critically acclaimed plays, award-winning experimental films, and widely shared personal essays.
Ferguson is a graduate of New York University where he studied creative writing and interdisciplinary humanities. He serves on the board of experimental downtown theatre company Clubbed Thumb.
2022-Present: Zillow/StreetEasy
2016-Present: Freelance
2021-2022: Airbnb (contract)
2019-2020: New York Times (contract)
2016-2018: Meta (contract)
2015-2016: R/GA
2013-2015: Big Spaceship
2012-2013: Google (contract)
2002-2012: Showbiz
RECOGNITION
Cannes Lions, Clios, D&AD, Art Directors Club, One Show, Webbys, Addys, Shortys, Adweek X Award, Adweek Project Isaac Award, SXSW Innovation Award, Fast Company's World Changing Ideas, AdAge Best Ideas, Business Insider 10 Best Ads, Adweek Best Campaigns of the Year, Creativity Top Pick, and many more.
SPEAKING
Instagram Story School @ Meta
The Speed of Feed @ Starcom Worldwide
Value of Polymaths and Generalists
Future of Branded Culture
Using Data in the Creative Process
Lessons from Movies About Marketing
CONTACT
jpferguson @ me.com
Working Not Working