Scholastic Bookshelf
ScholasticSocial
With over 80% of millennial parents and teachers turning to social media for advice, the Bookshelf meets them where they are and hands them a beautifully designed tool that helps answer kids’ questions about topics big and small.
Agency: Edelman
Concept Creatives: Taj Reid, Jason Ferguson, Marshall Peschell, Suyin Sleeman
Awards:
Anthem Awards Silver, Innovation
Select Press:
“Scholastic is marking a century of navigating complex subject matter through the power of story–but in a new way” Essence
“Scholastic has launched a timely Instagram resource” Publishers Weekly
“This is a very progressive move for a publisher to take” Romper