Everything was shot practically with stop-motion animation. It was an incredibly labor-intensive process that allowed us to craft each frame with absolute intention.
It introduced the brand into culture with original IP instead of noisy and ignorable posts. Within 24 hours, Business Schooled became a Top 100 podcast on iTunes, including #5 in the highly competitive business category.
With this understanding, we pushed into the branding work with a mission to make booking travel feel good, effortless, and easy. The new branding system was designed to be relatable, easy to use, and globally scalable.
I spent a year as a consulting Creative Strategist, working with agencies and brands to optimize creative, concepting first-ever platform ideas, running Instagram Story School workshops, and giving talks on best-in-class creative ideas.
For six months, I was brought in as Interim Creative Director to help concept and lead projects for Fake Love and T Brand Studio, including internal content campaigns and for brands like BMW and Adidas.